Concepedia

Toru Mihara

TM

1

Publications

11

Citations

1

H-Index

2001

Active since

Affiliations

University of Massachusetts Amherst(Current)

Toru Mihara is an author at University of Massachusetts Amherst specializing in brand strategy, marketing strategy, and popular culture.

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Publications per year

2001–2001

1

Publications

1

Japanese spectator sport industry: Cultural changes creating new opportunities

Mark A. McDonald, Toru Mihara, Hong Jin-Bae · European Sport Management Quarterly · 2001 · 11 citations

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