Ming‐Hung Hsieh

Technological capability, social capital and the launch strategy for innovative products

Ming‐Hung Hsieh, Kuen‐Hung Tsai · Industrial Marketing Management · 2006 · 131 citations

Management, Business, Education +9

External technology acquisition and product innovativeness: The moderating roles of R&D investment and configurational context

Kuen‐Hung Tsai, Ming‐Hung Hsieh, Erik Jan Hultink · Journal of Engineering and Technology Management · 2011 · 113 citations

D Investment, Product Innovativeness, External Technology Acquisition +10

The moderating effects of market orientation and launch proficiency on the product advantage–performance relationship

Ming‐Hung Hsieh, Kuen‐Hung Tsai, Jun-Ren Wang · Industrial Marketing Management · 2007 · 56 citations

Customer Satisfaction, Launch Proficiency, Market Orientation +9

How different types of partners influence innovative product sales: Does technological capacity matter?

Kuen‐Hung Tsai, Ming‐Hung Hsieh · Journal of Business Research · 2009 · 44 citations

Marketing, Consumer-driven Product Development, Different Types +7

The Relationships between Resource Configurations and Launch Strategies in Taiwan's IC Design Industry: An Exploratory Study

Ming‐Hung Hsieh, Kuen‐Hung Tsai, Erik Jan Hultink · Journal of Product Innovation Management · 2006 · 37 citations

Resource Configurations, Brand Strategy, Resource Integration +23