Concepedia

Zichen Wang

ZW

4

Publications

121

Citations

4

H-Index

2020

Active since

Affiliations

Beijing Technology and Business University(Current)

Institute of Computing Technology

Chinese Academy of Sciences

Zichen Wang is an author at Beijing Technology and Business University specializing in social computing, interactive marketing, and media marketing.

Top concepts

MarketingManagementSocial MediaCommunicationMedia MarketingSocial ComputingDigital MarketingInteractive MarketingArtsGames

Publications per year

2020–2024

4

Publications

4

How Can E-Commerce Businesses Implement Discount Strategies through Social Media?

Junjie Lv, Zichen Wang, Yuqing Huang et al. · Sustainability · 2020 · 61 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Research +23

A game model for information dissemination in live streaming e‐commerce environment

Junjie Lv, Wenjing Yao, Yuanzhuo Wang et al. · International Journal of Communication Systems · 2021 · 38 citations

Online Gaming, Digital Marketing, Emerging Media +25

Source identification of nitrate in groundwater of an agro-pastoral ecotone in a semi-arid zone, northern China: Coupled evidences from MixSIAR model and DOM fluorescence

Anqi Chen, Yao Du, Zichen Wang et al. · Applied Geochemistry · 2024 · 12 citations

RETRACTED: Experiential marketing: Will it affect customer citizenship behavior? An empirical study of multiple mediation model in Thailand

Zichen Wang · Journal of Community Psychology · 2021 · 10 citations

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