Concepedia
Statistics
Publications
2
Citations
51
H-Index
Active since
2021
Affiliations
Beijing Technology and Business University(Current)
Chinese Academy of Sciences
Institute of Computing Technology
Beijing Wuzi University
Wenjing Yao is an author at Beijing Technology and Business University specializing in arts, communication, and social media.
Top concepts
ArtsMarketingManagementSocial MediaCommunicationInteractive MarketingGamesBusinessAdvertisingGame Design
Publications per year
2021–2023
A game model for information dissemination in live streaming e‐commerce environment
Junjie Lv, Wenjing Yao, Yuanzhuo Wang et al. · International Journal of Communication Systems · 2021 · 38 citations
Online Gaming, Digital Marketing, Emerging Media +25
Macro-influencers or meso-influencers, how do companies choose?
Junjie Lv, Ruyu Yang, Jianye Yu et al. · Industrial Management & Data Systems · 2023 · 13 citations
Organizational Economics, Consumer Research, Social Influence +19
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