Concepedia
Statistics
Publications
12
Citations
379
H-Index
11
Active since
2018
Affiliations
Guru Nanak Dev University(Current)
Indian Institute of Management Amritsar
Fortune Institute of International Business
Vikas Kumar is an author at Guru Nanak Dev University specializing in business, consumer behavior, and marketing.
Publications per year
2018–2024
Modelling and analysing the enablers of digital resilience for small and medium enterprises
Vikas Kumar, Rahul Sindhwani, Abhishek Behl et al. · Journal of Enterprise Information Management · 2023 · 72 citations
Business, Information Systems, Technology Management +13
Factors affecting consumer buying behaviour of solar water pumping system
Vikas Kumar, Bikramjit Singh Hundal, Kulwinder Kaur · Smart and Sustainable Built Environment · 2019 · 42 citations
Business, Agricultural Economics, Agricultural Marketing +16
Role of green advertisement authenticity in determining customers' pro‐environmental behavior
Kulwinder Kaur, Vikas Kumar, Amanjot Singh Syan et al. · Business and Society Review · 2021 · 42 citations
Business, Marketing, Marketing Management +13
Evaluating the service quality of solar product companies using SERVQUAL model
Vikas Kumar, Bikramjit Singh Hundal · International Journal of Energy Sector Management · 2018 · 38 citations
Business, Marketing, Quality Management +17
A structural equation modeling analysis of factors driving customer purchase intention towards solar water heater
Vikas Kumar, Amanjot Singh Syan, Komalpreet Kaur · Smart and Sustainable Built Environment · 2020 · 32 citations
Business, Marketing, Consumer Behavior +16
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