Tai‐Yi Yu

Understanding Taiwanese undergraduate students’ pro-environmental behavioral intention towards green products in the fight against climate change

Tai‐Yi Yu, Tai‐Kuei Yu, Cheng‐Min Chao · Journal of Cleaner Production · 2017 · 122 citations

Environment, Behavioral Sciences, Green Marketing +11

Modelling the factors that affect individuals’ utilisation of online learning systems: An empirical study combining the task technology fit model with the theory of planned behaviour

Tai‐Kuei Yu, Tai‐Yi Yu · British Journal of Educational Technology · 2010 · 110 citations

E-learning, Education, Technology Adoption +21

Role of big data capabilities in enhancing competitive advantage and performance in the hospitality sector: Knowledge-based dynamic capabilities view

Jeou‐Shyan Horng, Chih‐Hsing Liu, Sheng-Fang Chou et al. · Journal of Hospitality and Tourism Management · 2022 · 93 citations

Big Data Acquisition, Hospitality Sector, Business Intelligence +14

The Moderating Effects of Students’ Personality Traits on Pro-Environmental Behavioral Intentions in Response to Climate Change

Tai‐Yi Yu, Tai‐Kuei Yu · International Journal of Environmental Research and Public Health · 2017 · 85 citations · Full text

Behavioral Sciences, Engineering, Environmental Knowledge +15

Identifying the critical factors for sustainable marketing in the catering: The influence of big data applications, marketing innovation, and technology acceptance model factors

Sheng-Fang Chou, Jeou‐Shyan Horng, Chih‐Hsing Liu et al. · Journal of Hospitality and Tourism Management · 2022 · 85 citations

Marketing Analytics, Customer Satisfaction, Green Marketing +9