Concepedia

Zike Cao

ZC

Statistics

Publications

7

Citations

571

H-Index

7

Active since

2014

Affiliations

Hong Kong University of Science and Technology(Current)

Zhejiang University

Erasmus University Rotterdam

Zike Cao is an author at Hong Kong University of Science and Technology specializing in social computing, communication, and business.

Top concepts

BusinessMarketingManagementCommunicationSocial ComputingArtsEconomicsEngineeringMedia PolicySocial Media

Publications per year

2014–2024

7

Publications

7

An eye-tracking study of website complexity from cognitive load perspective

Qiuzhen Wang, Yang Sa, Manlu Liu et al. · Decision Support Systems · 2014 · 384 citations

Cognitive Science, Engineering, Web Performance +12

When Discounts Hurt Sales: The Case of Daily-Deal Markets

Zike Cao, Kai-Lung Hui, Xu Hong · Information Systems Research · 2018 · 62 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Study +19

Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community

Zike Cao, Yingpeng Zhu, Gen Li et al. · Information Systems Research · 2023 · 42 citations

Emerging Media, Informal Social Posts, Online Communities +31

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Zike Cao, Junhong Chu, Kai-Lung Hui et al. · Journal of Management Information Systems · 2021 · 29 citations

An Economic Analysis of Peer Disclosure in Online Social Communities

Zike Cao, Kai-Lung Hui, Xu Hong · Information Systems Research · 2018 · 28 citations · Full text

Engineering, Social Influence, Information Sharing +24

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