Concepedia

Tong Wang

TW

Statistics

Publications

2

Citations

81

H-Index

2

Active since

2020

Affiliations

Institute of Computing Technology(Current)

Chinese Academy of Sciences

Beijing Technology and Business University

Tong Wang is an author at Institute of Computing Technology specializing in consumer behavior, interactive marketing, and consumer decision making.

Top concepts

BusinessMarketingManagementCommunicationMedia MarketingConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingConsumer Decision Making

Publications per year

2020–2020

2

Publications

2

How Can E-Commerce Businesses Implement Discount Strategies through Social Media?

Junjie Lv, Zichen Wang, Yuqing Huang et al. · Sustainability · 2020 · 61 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Research +23

A SECPG model for purchase behavior analysis in social e‐commerce environment

Junjie Lv, Tong Wang, Hao Wang et al. · International Journal of Communication Systems · 2020 · 20 citations

Digital Marketing, Consumer Study, Consumer Research +22

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