Jihyun Lee

Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

Jihyun Lee, Yuri Lee · Journal of Fashion Marketing and Management · 2018 · 142 citations

Mediating Role, Socially Responsible Product, Digital Marketing +19

Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers’ attitudes towards online shopping malls

Jihyun Lee, Yuri Lee · Asia Pacific Journal of Marketing and Logistics · 2019 · 48 citations

Engineering, Shopping Malls, Digital Marketing +23

Does online shopping make people feel better? The therapeutic effect of online shopping on Korean female consumers’ mood, self-esteem, and self-efficacy : Based on the context of fashion product shopping

Heejung Son, Jihyun Lee · Journal of Global Scholars of Marketing Science · 2021 · 23 citations

Homo moralis and Homo economicus: scale development and validation of consumers' moral preferences

Jihyun Lee · Asia Pacific Journal of Marketing and Logistics · 2020 · 12 citations

Exploring how the effect of attributes varies with fashion product e‐tailer type

Jihyun Lee, Yuri Lee · Journal of Fashion Marketing and Management · 2007 · 11 citations

Fashion Specialty Mall, Digital Marketing, Consumer Research +19