Concepedia

Kai Li

KL

4

Publications

130

Citations

4

H-Index

2018

Active since

Affiliations

Sichuan Agricultural University(Current)

Kai Li is an author at Sichuan Agricultural University specializing in social media, journalism, and consumer engagement.

Top concepts

Social MediaArtsCultureTourismGeographyMarketingJournalismManagementAdvertisingCommunication

Publications per year

2018–2024

4

Publications

4

How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku

Yihan Zhang, Kai Li, Qian Chen et al. · Journal of Retailing and Consumer Services · 2024 · 64 citations

Marketing, Online Customer Behavior, Social Media +15

Self-Serving Bias in Memories

Yanchi Zhang, Zhe Pan, Kai Li et al. · Experimental Psychology (formerly Zeitschrift für Experimentelle Psychologie) · 2018 · 31 citations · Full text

Effects of cultural landscape service features in national forest parks on visitors’ sentiments: A nationwide social media-based analysis in China

Yingyi Cheng, Zhao Bing, Siqi Peng et al. · Ecosystem Services · 2024 · 18 citations

Culture, Social Media, National Forest Parks +9

Developing a core outcome set on traditional Chinese medicine (COS-TCM) for chronic heart failure (CHF): a study protocol

Mingyan Zhang, Hui Zi Chua, Junhua Zhang et al. · BMJ Open · 2021 · 17 citations · Full text

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