Concepedia
Statistics
Publications
21
Citations
1.8K
H-Index
17
Active since
2015
Affiliations
Michigan State University(Current)
Sichuan Agricultural University
Central South University
The University of Western Australia
Dalian University of Technology
Lu Zhang is an author at Michigan State University specializing in marketing, business, and consumer behavior.
Publications per year
2015–2025
The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern
Lu Zhang, Dayuan Li, Cuicui Cao et al. · Journal of Cleaner Production · 2018 · 544 citations
Business, Marketing, Marketing Management +14
Does institutional pressure foster corporate green innovation? Evidence from China's top 100 companies
Yi Na, Lu Zhang, Dayuan Li · Journal of Cleaner Production · 2018 · 440 citations
Management, Organization Studies, Strategic Management +11
Dynamic pricing in the presence of reference price effect and consumer strategic behaviour
Kehong Chen, Yong Zha, Layth C. Alwan et al. · International Journal of Production Research · 2019 · 124 citations
Social Sciences, Business Economics, Economics +17
The Relationship between Health Consciousness and Home-Based Exercise in China during the COVID-19 Pandemic
Bo Pu, Lu Zhang, Zhiwei Tang et al. · International Journal of Environmental Research and Public Health · 2020 · 114 citations · Full text
Public Health, Health Behavior, Health Promotion +11
The roles of pollution concerns and environmental knowledge in making green food choices: Evidence from Chinese consumers
Qingmeng Tong, Sven Anders, Junbiao Zhang et al. · Food Research International · 2019 · 96 citations
Natural Resources, Environmental Sciences, Food Science +16
1–5 of 21