Lu Zhang

The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern

Lu Zhang, Dayuan Li, Cuicui Cao et al. · Journal of Cleaner Production · 2018 · 521 citations

Customer Satisfaction, Green Word-of-mouth, Green Marketing +10

Does institutional pressure foster corporate green innovation? Evidence from China's top 100 companies

Xiaohong Chen, Yi Na, Lu Zhang et al. · Journal of Cleaner Production · 2018 · 418 citations

Green Growth, Eco-innovation, Management +9

Dynamic pricing in the presence of reference price effect and consumer strategic behaviour

Kehong Chen, Yong Zha, Layth C. Alwan et al. · International Journal of Production Research · 2019 · 117 citations

The Relationship between Health Consciousness and Home-Based Exercise in China during the COVID-19 Pandemic

Bo Pu, Lu Zhang, Zhiwei Tang et al. · International Journal of Environmental Research and Public Health · 2020 · 109 citations · Full text

The roles of pollution concerns and environmental knowledge in making green food choices: Evidence from Chinese consumers

Qingmeng Tong, Sven Anders, Junbiao Zhang et al. · Food Research International · 2019 · 90 citations

Sustainable Consumption, Green Marketing, Environmental Knowledge +7