Concepedia

Dan Li

DL

5

Publications

281

Citations

5

H-Index

2005

Active since

Affiliations

Widener University(Current)

The University of Texas at Austin

Dan Li is an author at Widener University specializing in management, social sciences, and consumer behavior.

Top concepts

MarketingManagementPsychologySocial SciencesConsumer BehaviorConsumer ResearchEmotionEmpathyMotivationAdvertising

Publications per year

2005–2025

5

Publications

5

Green entrepreneurship and SME performance: the moderating effect of firm age

Chenli Yin, M. Paz Salmador, Dan Li et al. · International Entrepreneurship and Management Journal · 2021 · 98 citations · Full text

The role of psychological ownership in consumer happiness

Dan Li, Lucy Atkinson · Journal of Consumer Marketing · 2020 · 79 citations

Customer Satisfaction, Consumer Happiness, Behavioral Decision Making +14

WHY DO YOU BLOG: A USES-AND-GRATIFICATIONS INQUIRY INTO BLOGGERS' MOTIVATIONS

Dan Li · e-Publications@Marquette (Marquette University) · 2005 · 68 citations

Effect of emotional victim images in prosocial advertising: The moderating role of helping mode

Dan Li, Lucy Atkinson · International Journal of Nonprofit and Voluntary Sector Marketing · 2020 · 26 citations

Social Psychology, Empathy, Happy Victim Images +25

Beyond Motivation: Modeling the Predictive Role of L2 Pride in Informal Digital Learning of English

Minlin Zou, Guangxiang Liu, Dan Li et al. · International Journal of Applied Linguistics · 2025 · 10 citations · Full text

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