Concepedia
Statistics
Publications
5
Citations
174
H-Index
Active since
2012
Affiliations
NEOMA Business School(Current)
Chung-Ang University
Junghyun Kim is an author at NEOMA Business School specializing in marketing, consumer behavior, and business.
Publications per year
2012–2021
How corporate social responsibility (CSR) saves a company: The role of gratitude in buffering vindictive consumer behavior from product failures
Junghyun Kim, Taehoon Park · Journal of Business Research · 2020 · 105 citations
Business, Marketing, Social Psychology +13
The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors
Eunah Yu, Junghyun Kim · Sustainability · 2020 · 27 citations · Full text
Business, Marketing, Marketing Management +13
Does ‘Articulation’ matter in sponsorship? The type of articulation and the degree of congruence as determinants of corporate sponsorship effects
Jeonghee Na, Junghyun Kim · Asian Journal of Communication · 2012 · 17 citations
Business, Marketing, Marketing Management +14
Facebook users’ loneliness based on different types of interpersonal relationships
Myungsuh Lim, Junghyun Kim · Information Technology and People · 2018 · 14 citations
Social Sciences, Psychology, Social Psychology +8
When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements
Junghyun Kim, Young‐Ju Kim, Junbum Kwon · Journal of Advertising · 2021 · 11 citations
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