Concepedia

Jeonghee Na

JN

Statistics

Publications

1

Citations

17

H-Index

1

Active since

2012

Affiliations

Chung-Ang University(Current)

Jeonghee Na is an author at Chung-Ang University specializing in brand associations, brand management, and consumer attitudes toward sponsorship.

Publications per year

2012–2012

1

Publications

1

Does ‘Articulation’ matter in sponsorship? The type of articulation and the degree of congruence as determinants of corporate sponsorship effects

Jeonghee Na, Junghyun Kim · Asian Journal of Communication · 2012 · 17 citations

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