Concepedia

Hongyan Liu

HL

3

Publications

66

Citations

3

H-Index

2012

Active since

Affiliations

Jinan University(Current)

Hongyan Liu is an author at Jinan University specializing in consumer behavior, customer satisfaction, and management.

Top concepts

Publications per year

2012–2020

3

Publications

3

Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians: Evidence from the PRC

Geng Cui, Hongyan Liu, Xiaoyan Yang et al. · Asia Pacific Business Review · 2012 · 34 citations

Making the Customer-Brand Relationship Sustainable: The Different Effects of Psychological Contract Breach Types on Customer Citizenship Behaviours

Hongyan Liu, Jinglan Yang, Xiaoxi Chen · Sustainability · 2020 · 21 citations · Full text

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E-Commerce Consumer Behavior Information Big Data Mining

Hongyan Liu, Zhenyu Liu · International Journal of Database Theory and Application · 2016 · 11 citations

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