Concepedia

Prisca Amajuoyi

PA

4

Publications

95

Citations

4

H-Index

2024

Active since

Affiliations

Careers Europe(Current)

Prisca Amajuoyi is an author at Careers Europe specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementProduct ManagementMarketing AnalyticsScrumDesignFinanceFintechStrategy

Publications per year

2024–2024

4

Publications

4

Marketing, communication, banking, and Fintech: personalization in Fintech marketing, enhancing customer communication for financial inclusion

Lucky Bamidele Benjamin, Prisca Amajuoyi, Kudirat Bukola Adeusi · International Journal of Management & Entrepreneurship Research · 2024 · 39 citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +18

Agile methodologies: Adapting product management to rapidly changing market conditions

Prisca Amajuoyi, Lucky Bamidele Benjamin, Kudirat Bukola Adeusi · GSC Advanced Research and Reviews · 2024 · 26 citations · Full text

Agile Adoption, Product Management, Scrum +16

Leveraging data analytics for informed product development from conception to launch

Lucky Bamidele Benjamin, Prisca Amajuoyi, Kudirat Bukola Adeusi · GSC Advanced Research and Reviews · 2024 · 19 citations · Full text

Marketing Analytics, Engineering, Business Intelligence +23

Optimizing agile project management methodologies in high-tech software development

Prisca Amajuoyi, Lucky Bamidele Benjamin, Kudirat Bukola Adeusi · GSC Advanced Research and Reviews · 2024 · 11 citations · Full text

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