Concepedia

Andrea K. Eberhart

AK

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Publications

1

Citations

45

H-Index

1

Active since

2017

Affiliations

Leuphana University of Lüneburg(Current)

Andrea K. Eberhart is an author at Leuphana University of Lüneburg specializing in consumer behavior analysis, purchase motivation segmentation, and healthcare consumer behavior.

Publications per year

2017–2017

1

Publications

1

Quantitative and qualitative insights into consumers’ sustainable purchasing behaviour: a segmentation approach based on motives and heuristic cues

Andrea K. Eberhart, Gabriele Naderer · Journal of Marketing Management · 2017 · 45 citations

, , +17

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