Statistics
Publications
1
Citations
57
H-Index
1
Active since
2024
Affiliations
Shehzala is an author at Indian Institute of Management Ahmedabad specializing in influencer communication, social media marketing, and consumer behavior analysis.
Publications per year
2024–2024
1
1
Shehzala, Anand Jaiswal, Vidya Vemireddy et al. · European Journal of Marketing · 2024 · 57 citations · Full text
Business, Communication, Marketing +15
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