Bhattacherjee is an author at University of South Florida specializing in fashion, brand strategy, and consumer research.
Top concepts
FashionMarketingManagementAdvertisingBrand StrategyBrand AwarenessConsumer ResearchInteractive Marketing
Publications per year
2009–2009
2
2
Fashion Waves Versus Informing: Response to Baskerville and Myers
Gill, Bhattacherjee · MIS Quarterly · 2009 · 24 citations
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