Concepedia
2
Publications
52
Citations
H-Index
2023
Active since
Affiliations
Indian Institute of Management Ahmedabad(Current)
Maria DSouza Deryl is an author at Indian Institute of Management Ahmedabad.
Publications per year
2023–2024
How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding
Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava · International Journal of Information Management Data Insights · 2023 · 42 citations · Full text
8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology
Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava · International Journal of Consumer Studies · 2024 · 10 citations · Full text
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