Gia Khuong An

ChatGPT for Educational Purposes: Investigating the Impact of Knowledge Management Factors on Student Satisfaction and Continuous Usage

Thi Thuy An Ngo, Thanh Tu Tran, Gia Khuong An et al. · IEEE Transactions on Learning Technologies · 2024 · 47 citations

Education, Educational Technology, Knowledge Management +17

Investigating the influence of augmented reality marketing application on consumer purchase intentions: A study in the E-commerce sector

Thi Thuy An Ngo, Thanh Tu Tran, Gia Khuong An et al. · Computers in Human Behavior Reports · 2025 · 27 citations · Full text

Business, Marketing, Marketing Management +17

AI-powered personalized advertising and purchase intention in Vietnam’s digital landscape: The role of trust, relevance, and usefulness

Gia Khuong An, Ngo The An · Journal of Open Innovation Technology Market and Complexity · 2025 · 27 citations · Full text

Business, Marketing, Marketing Management +17

Roles of logistics service quality in shaping generation Z customers’ repurchase intention and electronic word of mouth in E-commerce industry

Thi Thuy An Ngo, Gia Khuong An, Dang Khoa Dao et al. · PLoS ONE · 2025 · 16 citations · Full text

Business, Marketing, Marketing Management +17

Investigating the influence of social media influencer credibility on beauty product purchase behaviors: a case study from Vietnam

Gia Khuong An, Thi Thuy An Ngo, Thanh Tu Tran et al. · Innovative Marketing · 2024 · 14 citations · Full text

Social Sciences, Marketing, Marketing Management +15