Rana Husseini Frangieh

Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability

Ra’d Almestarihi, Ahmad Y. A. Bani Ahmad, Rana Husseini Frangieh et al. · Uncertain Supply Chain Management · 2024 · 55 citations · Full text

Marketing Analytics, Customer Satisfaction, Business Profitability +18

Inventory competition, artificial intelligence, and quality improvement decisions in supply chains with digital marketing

Hanadi A. Salhab, Mahmoud Allahham, Ibrahim A. Abu-AlSondos et al. · Uncertain Supply Chain Management · 2023 · 51 citations · Full text

Artificial Intelligence, Total Quality Management, Customer Satisfaction +15

The impact of fintech-based eco-friendly incentives in improving sustainable environmental performance: A mediating-moderating model

Mahmoud Allahham, Abdel‐Aziz Ahmad Sharabati, Laiali Almazaydeh et al. · International Journal of Data and Network Science · 2023 · 32 citations · Full text

Environmental Performance, Greenwashing, Green Marketing +24

Optimazting Dynamics for Voluntry Retirement and Sustainable Living

Saeed Hameed Aldulaimi, Marwan M. Abdeldayem, Ibrahim A. Abu-AlSondos et al. · 2023 · 13 citations