Xin Wang

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Active since

2023

Affiliations

China National Petroleum Corporation (China)(Current)

Xin Wang is an author at China National Petroleum Corporation (China) specializing in customer satisfaction, marketing analytics, and interactive marketing.

Top concepts

BusinessMarketingE-businessManagementOnline ReviewsConsumer BehaviorConsumer ResearchDigital MarketingMarketing AnalyticsCustomer Satisfaction

Publications per year

2023–2023

Publications

“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms

Yiwu Jia, Haolin Feng, Xin Wang et al. · Journal of theoretical and applied electronic commerce research · 2023 · 17 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +21

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