Concepedia

Yiwu Jia

YJ

Statistics

Publications

2

Citations

204

H-Index

2

Active since

2004

Affiliations

Sun Yat-sen University(Current)

Yiwu Jia is an author at Sun Yat-sen University specializing in customer satisfaction, marketing analytics, and interactive marketing.

Top concepts

BusinessMedicineMarketingE-businessManagementMicrobiologyOnline ReviewsPlant PathologyConsumer BehaviorConsumer Research

Publications per year

2004–2023

2

Publications

2

Study on the communities of endophytic fungi and endophytic actinomycetes from rice and their antipathogenic activities in vitro

Xinli Tian, Lixiang Cao, H. M. Tan et al. · World Journal of Microbiology and Biotechnology · 2004 · 187 citations

Endophyte Research, Endophytic Fungi, Plant Pathology +8

“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms

Yiwu Jia, Haolin Feng, Xin Wang et al. · Journal of theoretical and applied electronic commerce research · 2023 · 17 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +21

Rows per page

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