Concepedia

Seyed Ghasem Saatchi

SG

2

Publications

66

Citations

2

H-Index

2023

Active since

Affiliations

Sunway University(Current)

Universiti Putra Malaysia

Seyed Ghasem Saatchi is an author at Sunway University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementTourismBrandingEconomicsGreen MarketingHuman ResourcesMedia MarketingConsumer Behavior

Publications per year

2023–2024

2

Publications

2

Harnessing green purchase intention of generation Z consumers through green marketing strategies

Faraj Mazyed Faraj Aldaihani, Md Asadul Islam, Seyed Ghasem Saatchi et al. · Business Strategy & Development · 2024 · 36 citations

Customer Satisfaction, Green Packaging, Green Marketing +22

Artificial intelligence adoption among human resource professionals: Does market turbulence play a role?

Md Asadul Islam, Faraj Mazyed Faraj Aldaihani, Seyed Ghasem Saatchi · Global Business and Organizational Excellence · 2023 · 30 citations · Full text

Artificial Intelligence, Innovation Adoption, Business Intelligence +23

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