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Praventyasari Mutiara

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Publications

1

Citations

11

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1

Active since

2023

Affiliations

State University of Jakarta(Current)

Praventyasari Mutiara is an author at State University of Jakarta specializing in consumer behavior, content marketing, and interactive marketing.

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Publications per year

2023–2023

1

Publications

1

Uses and Gratification Theory in TikTok as Social Media Marketing Platform: Seen from Market Player View

Praventyasari Mutiara, ‪Kinkin Yuliaty Subarsa Putri · Journal of Digital Marketing and Communication · 2023 · 11 citations · Full text

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