Supaprawat Siripipatthanakul

The implementation of business intelligence using data analytics and its effects towards on performance in the hotel industry in Thailand

Supaprawat Siripipatthanakul, Bordin Phayaphrom, Panithan Tong-On · SSRN Electronic Journal · 2021 · 34 citations · Full text

Business, Business Analytics, Management Information Systems +15

The Role of Big Data Analytics in Influencing Artificial Intelligence (AI) Adoption for Coffee Shops in Krabi, Thailand

Supaprawat Siripipatthanakul, Pongsakorn Limna, Bordin Phayaphrom · SSRN Electronic Journal · 2021 · 32 citations · Full text

Business, Marketing, Marketing Management +17

The impact of Google Maps application on the digital economy

Penpim Phuangsuwan, Supaprawat Siripipatthanakul, Pongsakorn Limna et al. · Corporate and Business Strategy Review · 2024 · 28 citations · Full text

Management, Geography, Tourism Management +17

Applying the TPB and the UTAUT Models Predicting Intentions to Use Telemedicine Among Thai People During the COVID-19 Pandemic

Supaprawat Siripipatthanakul, Pongsakorn Limna, Patcharavadee Sriboonruang et al. · International Journal of Computing Sciences Research · 2023 · 27 citations · Full text

Public Health, Information Systems, Social Psychology +16

Effect of electronic word of mouth (e-WOM) and perceived value on purchase intention during the COVID-19 pandemic: the case of ready-to-eat food

Supaprawat Siripipatthanakul, Bordin Phayaphrom, Wannalak Sosanuy et al. · SSRN Electronic Journal · 2021 · 26 citations · Full text

Business, Marketing, Marketing Management +16