Bordin Phayaphrom

The implementation of business intelligence using data analytics and its effects towards on performance in the hotel industry in Thailand

Supaprawat Siripipatthanakul, Bordin Phayaphrom, Panithan Tong-On · SSRN Electronic Journal · 2021 · 34 citations · Full text

Business, Business Analytics, Management Information Systems +15

The Role of Big Data Analytics in Influencing Artificial Intelligence (AI) Adoption for Coffee Shops in Krabi, Thailand

Supaprawat Siripipatthanakul, Pongsakorn Limna, Bordin Phayaphrom · SSRN Electronic Journal · 2021 · 32 citations · Full text

Business, Marketing, Marketing Management +17

Effect of electronic word of mouth (e-WOM) and perceived value on purchase intention during the COVID-19 pandemic: the case of ready-to-eat food

Supaprawat Siripipatthanakul, Bordin Phayaphrom, Wannalak Sosanuy et al. · SSRN Electronic Journal · 2021 · 26 citations · Full text

Business, Marketing, Marketing Management +16

Effect of the service marketing mix (7Ps) on patient satisfaction for clinic services in Thailand

Supaprawat Siripipatthanakul, Bordin Phayaphrom, Wasutida Nurittamont et al. · SSRN Electronic Journal · 2021 · 15 citations · Full text

Management, Marketing, Quality Management +16