Concepedia

Nor Zairah Ab. Rahim

NZ

14

Publications

648

Citations

12

H-Index

2009

Active since

Affiliations

University of Technology Malaysia(Current)

Nor Zairah Ab. Rahim is an author at University of Technology Malaysia specializing in management, business, and technology.

Top concepts

ManagementBusinessTechnologyCommunicationEducationMarketingUser ExperienceStrategic ManagementArtsSocial Media

Publications per year

2009–2020

14

Publications

14

Forecasting social CRM adoption in SMEs: A combined SEM-neural network method

Ali Ahani, Nor Zairah Ab. Rahim, Mehrbakhsh Nilashi · Computers in Human Behavior · 2017 · 228 citations · Full text

Social Crm Adoption, Business Forecasting, Business-to-business Research +11

A multifaceted framework for adoption of cloud computing in Malaysian SMEs

Arash Asiaei, Nor Zairah Ab. Rahim · Journal of Science and Technology Policy Management · 2019 · 119 citations

Cloud Computing Architecture, Education, Technology Adoption +18

Predicting different conceptualizations of system use: Acceptance in hedonic volitional context (Facebook)

Muhammad Z. I. Lallmahomed, Nor Zairah Ab. Rahim, Roliana Ibrahim et al. · Computers in Human Behavior · 2013 · 77 citations

Cognitive Science, Behavioral Decision Making, Hedonic Volitional Context +14

MODEL OF PERCEIVED INFLUENCE OF ACADEMIC PERFORMANCE USING SOCIAL NETWORKING

Oye Nathaniel David, Adam Mahamat Helou, Nor Zairah Ab. Rahim · INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY · 2012 · 56 citations · Full text

Education, Social Influence, Communication +20

Firm performance through social Customer Relationship Management: Evidence from small and medium enterprises

Ali Ahani, Nor Zairah Ab. Rahim, Mehrbakhsh Nilashi · 2017 · 34 citations · Full text

Relationship Marketing, Customer Satisfaction, Social Crm Adoption +14

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