Wenjia Jasmine Ruan

An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models

Hak Jun Song, Wenjia Jasmine Ruan, Yu Jung Jennifer Jeon · International Journal of Hospitality Management · 2021 · 197 citations

Business, Marketing, Digital Marketing +12

Applying protection motivation theory to understand international tourists’ behavioural intentions under the threat of air pollution: A case of Beijing, China

Wenjia Jasmine Ruan, Sanghoon Kang, Hak Jun Song · Current Issues in Tourism · 2020 · 157 citations

Management, Tourism Management, Air Pollution +15

Effects of Service Quality, Corporate Image, and Customer Trust on the Corporate Reputation of Airlines

Hak Jun Song, Wenjia Jasmine Ruan, Yunmi Park · Sustainability · 2019 · 72 citations · Full text

Management, Marketing, Marketing Management +15

Understanding tourists’ protection motivations when faced with overseas travel after COVID-19: the case of South Koreans travelling to China

Guanghui Qiao, Wenjia Jasmine Ruan, Anja Pabel · Current Issues in Tourism · 2021 · 69 citations · Full text

Management, Social Psychology, Tourism Management +17

Green-Induced tourist equity: the cross-level effect of regional environmental performance

IpKin Anthony Wong, Wenjia Jasmine Ruan, Xiaomei Cai et al. · Journal of Sustainable Tourism · 2020 · 28 citations

Management, Marketing, Tourism Management +17