Concepedia
Statistics
Publications
1
Citations
27
H-Index
Active since
2005
Yoon Won Lee is an author specializing in business, customer satisfaction, and consumer research.
Top concepts
BusinessMarketingManagementBrand EquityBrand DevelopmentConsumer ResearchCustomer Satisfaction
Publications per year
2005–2005
Developing a Scale For Measuring Brand Relationship Quality
Hyun Kyung Kim, Moonkyu Lee, Yoon Won Lee · ACR Asia-Pacific Advances · 2005 · 27 citations
Customer Satisfaction, Brand Equity, Brand Relationship Quality +7
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