Concepedia
1
Publications
28
Citations
H-Index
2019
Active since
Affiliations
Universidade Federal de Minas Gerais(Current)
Luiz Henrique Fonseca is an author at Universidade Federal de Minas Gerais.
Publications per year
2019–2019
Antecedents and Consequents of Brand Love in the Smartphone Market: An Extended Study of the Impact of Switching Cost
Juliana Maria Magalh�ães Christino, Thais Silva, Luiz Rodrigo Cunha Moura et al. · Journal of Promotion Management · 2019 · 28 citations
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