Concepedia

Rainer Paffrath

RP

2

Publications

42

Citations

2

H-Index

2018

Active since

Affiliations

European University of Applied Sciences(Current)

Rhine-Waal University of Applied Sciences

Hochschule Bielefeld

Rainer Paffrath is an author at European University of Applied Sciences specializing in marketing, consumer research, and consumer behavior.

Top concepts

Publications per year

2018–2019

2

Publications

2

Implications of the ageing population for the food demand chain in Germany

Gerald Oeser, Tanju Aygün, Claudia-Livia Balan et al. · International Journal of Retail & Distribution Management · 2018 · 21 citations

, , +22

Segmenting elder German grocery shoppers based on shopping motivations

Gerald Oeser, Tanju Aygün, Claudia-Livia Balan et al. · International Journal of Retail & Distribution Management · 2019 · 21 citations

, , +15

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