Concepedia

Claudia-Livia Balan

CB

2

Publications

42

Citations

2

H-Index

2018

Active since

Affiliations

Hochschule Bielefeld(Current)

Rhine-Waal University of Applied Sciences

European University of Applied Sciences

Claudia-Livia Balan is an author at Hochschule Bielefeld specializing in marketing, consumer research, and consumer behavior.

Top concepts

Publications per year

2018–2019

2

Publications

2

Implications of the ageing population for the food demand chain in Germany

Gerald Oeser, Tanju Aygün, Claudia-Livia Balan et al. · International Journal of Retail & Distribution Management · 2018 · 21 citations

, , +22

Segmenting elder German grocery shoppers based on shopping motivations

Gerald Oeser, Tanju Aygün, Claudia-Livia Balan et al. · International Journal of Retail & Distribution Management · 2019 · 21 citations

, , +15

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