Fedric Kujur

Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses & Gratifications Theory Perspective

Fedric Kujur, Saumya Singh · Journal of theoretical and applied electronic commerce research · 2019 · 124 citations · Full text

Social Sciences, Communication, Marketing +16

Engaging customers through online participation in social networking sites

Fedric Kujur, Saumya Singh · Asia Pacific Management Review · 2016 · 111 citations · Full text

Business, Marketing, Marketing Management +17

Emotions as predictor for consumer engagement in YouTube advertisement

Fedric Kujur, Saumya Singh · Journal of Advances in Management Research · 2018 · 100 citations

Business, Communication, Marketing +17

Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

Sukanya Sharma, Saumya Singh, Fedric Kujur et al. · Journal of theoretical and applied electronic commerce research · 2020 · 97 citations · Full text

Business, Marketing, Marketing Management +17

The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India

Sriparna Guha, Anirban Mandal, Fedric Kujur · Journal of Research in Marketing and Entrepreneurship · 2021 · 75 citations

Business, Marketing, Marketing Management +12