Anirban Mandal

Statistics

Publications

Citations

162

H-Index

Active since

2020

Affiliations

Techno India University(Current)

Anirban Mandal is an author at Techno India University specializing in business, entrepreneurial orientation-performance relationship, and brand promotion.

ORCID

Publications per year

2020–2021

Publications

The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India

Sriparna Guha, Anirban Mandal, Fedric Kujur · Journal of Research in Marketing and Entrepreneurship · 2021 · 75 citations

Business, Marketing, Marketing Management +12

Residual sugarcane bagasse conversion in India: current status, technologies, and policies

Shireen Quereshi, Tarun Kumar Naiya, Anirban Mandal et al. · Biomass Conversion and Biorefinery · 2020 · 47 citations

Agriculture, Agricultural Engineering, Agronomy +14

Individual entrepreneurial orientation on MSME's performance: the mediating effect of employee motivation and the moderating effect of government intervention

Hitesh Kyal, Anirban Mandal, Fedric Kujur et al. · IIM Ranchi Journal of Management Studies · 2021 · 40 citations · Full text

Business, Entrepreneurship, Leadership +13

1–3 of 3