1
Publications
11
Citations
1
H-Index
2016
Active since
Ekaterina V. Shevchenko is an author specializing in brand management, customer satisfaction, and product management.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyBrand ManagementSales ManagementBusiness StrategyMarketing InsightsMarketing Strategy
Publications per year
2016–2016
1
1
Vasiliy S. Kireev, Marina L. Nekrasova, Ekaterina V. Shevchenko et al. · DergiPark (Istanbul University) · 2016 · 11 citations · Full text
Customer Satisfaction, Unnecessary Sales, Brand Strategy +22
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