Concepedia

Molka Abbes

MA

2

Publications

123

Citations

2

H-Index

2013

Active since

Affiliations

Centre of Biotechnology of Sfax(Current)

Molka Abbes is an author at Centre of Biotechnology of Sfax specializing in trust, brand building, and sales management.

Top concepts

TrustBrandingBusinessMarketingManagementBrand StrategyBrand ManagementSales ManagementConsumer BehaviorConsumer Research

Publications per year

2013–2015

2

Publications

2

Biological properties of carotenoids extracted from Halobacterium halobium isolated from a Tunisian solar saltern

Molka Abbes, Houda Baati, Sonda Guermazi et al. · BMC Complementary and Alternative Medicine · 2013 · 107 citations · Full text

How salespersons induce trust between consumers and retailers

Molka Abbes, Alain Goudey · International Journal of Retail & Distribution Management · 2015 · 16 citations

Customer Experience, Customer Satisfaction, Well-being Retailing Context +18

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