Concepedia

Mary Lou Githens

ML

Statistics

Publications

2

Citations

145

H-Index

2

Active since

2001

Affiliations

SMART Reading(Current)

Mary Lou Githens is an author at SMART Reading specializing in new product demand forecasting, consumer demand forecasting, and television audiences.

Publications per year

2001–2001

2

Publications

2

DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch

Frank M. Bass, Kent Gordon, Teresa L. Ferguson et al. · INFORMS Journal on Applied Analytics · 2001 · 83 citations

Management, Marketing, Marketing Management +17

DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch

Frank M. Bass, Kent Gordon, Teresa L. Ferguson et al. · INFORMS Journal on Applied Analytics · 2001 · 62 citations

Management, Marketing, Marketing Management +17

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