Concepedia

Iin Mayasari

IM

Statistics

Publications

3

Citations

56

H-Index

3

Active since

2018

Affiliations

Universitas Paramadina(Current)

Iin Mayasari is an author at Universitas Paramadina specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer CultureConsumer BehaviorConsumer ResearchDigital MarketingConsumer Decision MakingCultureFashion

Publications per year

2018–2022

3

Publications

3

MOTIVATIONAL FACTORS OF THE COLLABORATIVE CONSUMPTION IN THE ERA OF SHARING ECONOMY

Iin Mayasari, Handrix Chris Haryanto · Gadjah Mada International Journal of Business · 2018 · 24 citations · Full text

Cultural Consumption, Home Sharing, Digital Marketing +22

Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants

Iin Mayasari, Handrix Chris Haryanto, Iyus Wiadi et al. · Gadjah Mada International Journal of Business · 2022 · 18 citations · Full text

Information Susceptibility, Consumer Research, Buying Behavior +19

The factors that influence small and medium enterprises’ intention to adopt the government credit program

Rofikoh Rokhim, Iin Mayasari, Permata Wulandari · Journal of Research in Marketing and Entrepreneurship · 2021 · 14 citations

Innovation Adoption, Digital Marketing, People Entrepreneurship Credit +16

Rows per page

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