Iyus Wiadi is an author at Universitas Paramadina specializing in consumer decision making, fashion, and brand equity.
Top concepts
CultureFashionBusinessMarketingManagementBrand EquityCounterfeitingBrand AwarenessConsumer CultureConsumer Behavior
Publications per year
2022–2022
1
1
Iin Mayasari, Handrix Chris Haryanto, Iyus Wiadi et al. · Gadjah Mada International Journal of Business · 2022 · 18 citations · Full text
Information Susceptibility, Consumer Research, Buying Behavior +19
Rows per page
1–1 of 1