Concepedia

Hunter Fujak

HF

5

Publications

132

Citations

5

H-Index

2013

Active since

Affiliations

Deakin University(Current)

University of Technology Sydney

Swinburne University of Technology

Hunter Fujak is an author at Deakin University specializing in sports marketing, management, and performance studies.

Top concepts

ManagementSports MarketingPerformance StudiesArtsMarketingStatisticsFan LoyaltyGame TheoryFootball StudiesConsumer Behavior

Publications per year

2013–2022

5

Publications

5

Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets

Hunter Fujak, Stephen Frawley, Heath McDonald et al. · Journal of Sport Management · 2018 · 48 citations

Consumer Motivation, Consumer Study, Consumer Research +18

A balancing act: women players in a new semi-Professional team sport league

Tracy Taylor, Hunter Fujak, Clare Hanlon et al. · European Sport Management Quarterly · 2020 · 48 citations · Full text

The Barassi line: quantifying Australia's great sporting divide

Hunter Fujak, Stephen Frawley · Own your potential (DEAKIN) · 2013 · 13 citations

Barassi Line, Performance Studies, Game Theory +11

Sport media has an audience measurement problem

Hunter Fujak, Adam Karg, Damien Whitburn · European Sport Management Quarterly · 2022 · 13 citations

The Relationship Between Television Viewership and Advertising Content in Australian Football Broadcasts

Hunter Fujak, Stephen Frawley · Communication & Sport · 2014 · 10 citations

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