Concepedia

Michael D. Bernacchi

MD

Statistics

Publications

7

Citations

793

H-Index

7

Active since

2003

Affiliations

University of Detroit Mercy(Current)

Michael D. Bernacchi is an author at University of Detroit Mercy specializing in business, marketing, and marketing management.

Publications per year

2003–2013

7

Publications

7

Lasting customer loyalty: a total customer experience approach

Oswald A. J. Mascarenhas, Ram Kesavan, Michael D. Bernacchi · Journal of Consumer Marketing · 2006 · 474 citations

Business, Marketing, Marketing Management +14

Customer value‐chain involvement for co‐creating customer delight

Oswald A. J. Mascarenhas, Ram Kesavan, Michael D. Bernacchi · Journal of Consumer Marketing · 2004 · 127 citations

Business, Marketing, Marketing Management +13

Word of Mouse: CSR Communication and the Social Media

Ram Kesavan, Michael D. Bernacchi, Oswald A. J. Mascarenhas · International management review · 2013 · 102 citations

Social Sciences, Communication, Marketing +8

Buyer–Seller Information Asymmetry: Challenges to Distributive and Corrective Justice

Oswald A. J. Mascarenhas, Ram Kesavan, Michael D. Bernacchi · Journal of Macromarketing · 2007 · 35 citations

Business, Business Administration, Business Law +11

Co‐managing online privacy: a call for joint ownership

Oswald A. J. Mascarenhas, Ram Kesavan, Michael D. Bernacchi · Journal of Consumer Marketing · 2003 · 27 citations

Business, Marketing, Marketing Management +17

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