Concepedia

Ram Kesavan

RK

Statistics

Publications

8

Citations

806

H-Index

8

Active since

1976

Affiliations

University of Detroit Mercy(Current)

Ram Kesavan is an author at University of Detroit Mercy specializing in business, marketing, and marketing management.

Publications per year

1976–2013

8

Publications

8

Lasting customer loyalty: a total customer experience approach

Oswald A. J. Mascarenhas, Ram Kesavan, Michael D. Bernacchi · Journal of Consumer Marketing · 2006 · 474 citations

Business, Marketing, Marketing Management +14

Customer value‐chain involvement for co‐creating customer delight

Oswald A. J. Mascarenhas, Ram Kesavan, Michael D. Bernacchi · Journal of Consumer Marketing · 2004 · 127 citations

Business, Marketing, Marketing Management +13

Word of Mouse: CSR Communication and the Social Media

Ram Kesavan, Michael D. Bernacchi, Oswald A. J. Mascarenhas · International management review · 2013 · 102 citations

Social Sciences, Communication, Marketing +8

Buyer–Seller Information Asymmetry: Challenges to Distributive and Corrective Justice

Oswald A. J. Mascarenhas, Ram Kesavan, Michael D. Bernacchi · Journal of Macromarketing · 2007 · 35 citations

Business, Business Administration, Business Law +11

Co‐managing online privacy: a call for joint ownership

Oswald A. J. Mascarenhas, Ram Kesavan, Michael D. Bernacchi · Journal of Consumer Marketing · 2003 · 27 citations

Business, Marketing, Marketing Management +17

1–5 of 8