Zainudin Awang

Assessing the effects of service quality on customer satisfaction

Asyraf Afthanorhan, Zainudin Awang, Norfadzilah Rashid et al. · Management Science Letters · 2018 · 273 citations · Full text

Business, Marketing, Marketing Management +12

An evaluation of measurement model for medical tourism research: the confirmatory factor analysis approach

Zainudin Awang, Asyraf Afthanorhan, Mahadzirah Mohamad et al. · International Journal of Tourism Policy · 2015 · 175 citations

Management, Tourism Management, Destination Management +9

The influence of hospital image and service quality on patients’ satisfaction and loyalty

Assila Anis Asnawi, Zainudin Awang, Asyraf Afthanorhan et al. · Management Science Letters · 2019 · 145 citations · Full text

Health Professions, Health Administration, Health Services Administration +16

Benefit–Risk Perceptions of FinTech Adoption for Sustainability from Bank Consumers’ Perspective: The Moderating Role of Fear of COVID-19

Ruzita Abdul‐Rahim, Siti Aisah Bohari, Aini Aman et al. · Sustainability · 2022 · 134 citations · Full text

Business, Finance, Financial Management +15

An extensive comparison of CB-SEM and PLS-SEM for reliability and validity

Asyraf Afthanorhan, Zainudin Awang, Nazim Aimran · International Journal of Data and Network Science · 2020 · 132 citations · Full text

Social Sciences, Behavioral Sciences, Customer Relationship Management +14