Concepedia

Asyraf Afthanorhan

AA

61

Publications

2.7K

Citations

27

H-Index

2014

Active since

Affiliations

Sultan Zainal Abidin University(Current)

Universiti Malaysia Terengganu

Universiti Malaysia Kelantan

University of Technology Malaysia

Universiti Teknologi MARA

Asyraf Afthanorhan is an author at Sultan Zainal Abidin University specializing in management, business, and education.

Top concepts

BusinessManagementEducationMarketingEngineeringCustomer SatisfactionPsychologyQuality Of LifeStructural Equation ModelingOrganizational Behavior

Publications per year

2014–2024

61

Publications

61

Assessing the effects of service quality on customer satisfaction

Asyraf Afthanorhan, Zainudin Awang, Norfadzilah Rashid et al. · Management Science Letters · 2018 · 271 citations · Full text

The Likert scale analysis using parametric based Structural Equation Modeling (SEM)

Zainudin Awang, Asyraf Afthanorhan, Mustafa Mamat · 2016 · 180 citations

Quality Of Life, Customer Satisfaction, Engineering +17

An evaluation of measurement model for medical tourism research: the confirmatory factor analysis approach

Zainudin Awang, Asyraf Afthanorhan, Mahadzirah Mohamad et al. · International Journal of Tourism Policy · 2015 · 171 citations

Nursing, Quality Of Life, Customer Satisfaction +15

The influence of hospital image and service quality on patients’ satisfaction and loyalty

Assila Anis Asnawi, Zainudin Awang, Asyraf Afthanorhan et al. · Management Science Letters · 2019 · 142 citations · Full text

An extensive comparison of CB-SEM and PLS-SEM for reliability and validity

Asyraf Afthanorhan, Zainudin Awang, Nazim Aimran · International Journal of Data and Network Science · 2020 · 124 citations · Full text

Customer Satisfaction, Quality Of Life, Engineering +20

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