Concepedia

Zuoliang Ye

ZY

4

Publications

195

Citations

4

H-Index

2015

Active since

Affiliations

Southwestern University of Finance and Economics(Current)

Zuoliang Ye is an author at Southwestern University of Finance and Economics specializing in marketing, business, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingTrustDesignFinance

Publications per year

2015–2021

4

Publications

4

Empirical research on the blockchain adoption – based on TAM

Na Liu, Zuoliang Ye · Applied Economics · 2021 · 95 citations

Customer Satisfaction, Innovation Adoption, Technology Adoption +17

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Xiaoxiao Gong, Zuoliang Ye, Kuo Liu et al. · Sustainability · 2020 · 73 citations · Full text

Behavioral Decision Making, Digital Marketing, Consumer Motivation +27

A practical model to predict the repeat purchasing pattern of consumers in the C2C e-commerce

Ye Tian, Zuoliang Ye, Yufei Yan et al. · Electronic Commerce Research · 2015 · 16 citations

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +13

How Does Social Currency Influence Prosocial Behavior? The Role of Collective Self-Esteem and Communication Network Heterogeneity

Xiaoxiao Gong, Zuoliang Ye, Binjie Liu et al. · Frontiers in Psychology · 2021 · 11 citations · Full text

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