Concepedia

Xiaoxiao Gong

XG

Statistics

Publications

9

Citations

282

H-Index

9

Active since

2013

Affiliations

Southwestern University of Finance and Economics(Current)

South China University of Technology

Zhongnan University of Economics and Law

Guizhou University

Xiaoxiao Gong is an author at Southwestern University of Finance and Economics specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingPsychologySocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceOrganizational BehaviorConsumer Decision Making

Publications per year

2013–2023

9

Publications

9

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Xiaoxiao Gong, Zuoliang Ye, Kuo Liu et al. · Sustainability · 2020 · 73 citations · Full text

Behavioral Decision Making, Digital Marketing, Consumer Motivation +27

The influence of environmental cognition on green consumption behavior

Chi Xie, Ru Wang, Xiaoxiao Gong · Frontiers in Psychology · 2022 · 58 citations · Full text

Behavioral Sciences, Green Marketing, Consumer Decision Making +12

Job Insecurity and Employees’ Extra-Role Behavior: Moderated Mediation Model of Negative Emotion and Workplace Friendship

Shengxian Yu, Na Wu, Shanshi Liu et al. · Frontiers in Psychology · 2021 · 45 citations · Full text

Social Psychology, Mediation Role, Mediation Model +23

Research on the Impact of Challenge-Hindrance Stress on Employees’ Innovation Performance: A Chain Mediation Model

Wei Cai, Chao Xu, Shengxian Yu et al. · Frontiers in Psychology · 2022 · 25 citations · Full text

Chain Mediation Model, Knowledge Creation, Human Resource Management +21

Understanding consumer impulse buying in livestreaming commerce: The product involvement perspective

Xiaoxiao Gong, Xuetao Jiang · Frontiers in Psychology · 2023 · 24 citations · Full text

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