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Publications
46
Citations
1
H-Index
2018
Active since
Affiliations
Moussa Barry is an author at International Islamic University Malaysia specializing in interactive marketing, customer satisfaction, and business.
Top concepts
BusinessMarketingManagementUser ExperienceMobile MarketingConsumer BehaviorConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive Marketing
Publications per year
2018–2018
1
1
Factors influencing the use of M-commerce: an extended technology acceptance model perspective
Moussa Barry, Muhammad Tahir Jan · The International Islamic University Malaysia Repository (The International Islamic University Malaysia) · 2018 · 46 citations · Full text
Customer Satisfaction, Behavioral Intention, Online Customer Behavior +15
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