Maher N. Itani

Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer

Jaskirat Singh, Anish Yousaf, Maher N. Itani et al. · Sport Business and Management An International Journal · 2021 · 57 citations

Consumer Research, Brand Strategy, Sports Celebrity Personality +20

The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events

Jaskirat Singh, Heetae Cho, Anish Yousaf et al. · Asia Pacific Journal of Marketing and Logistics · 2023 · 23 citations

Customer Satisfaction, Sport Fans, Consumer Research +26

Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions

Jaskirat Singh, Behzad Foroughi, Maher N. Itani et al. · International Journal of Sports Marketing and Sponsorship · 2023 · 15 citations

Customer Satisfaction, Stadium Cleanliness, Sports Consumption +16

Delineating the outcomes of fans' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions

Jaskirat Singh, Maher N. Itani, Apar Singh et al. · J for Global Business Advancement · 2021 · 12 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

The impact of social media-related motivation on fantasy sport users’ playing skills, sense of competition and performance expectancy

Jaskirat Singh, Heetae Cho, Maher N. Itani et al. · Asia Pacific Journal of Marketing and Logistics · 2024 · 12 citations

Online Gaming, Emerging Media, Digital Marketing +25